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Tales from the Corporate Frontlines: Creating a Culture of Empowerment This article relates to the Culture & Climate competency, commonly evaluated in employee satisfaction surveys. AlphaMeasure defines climate as the effect an organization has on the employees, while culture refers more to the acceptable behaviors, attitudes, and habits of the organization as a whole. On the Road to Assertiveness Learning to be assertive takes time, courage and the ability to recognize the situation for what is really is.You want to get something done, and you need another's help. Goodwill is an Intangible Asset 'Goodwill' is regarded as an intangible asset in a business. Goodwill carries a value over and above the tangible assets of a business, and representing all benefits derived from the distinctive location, trade and brand names, credit rating, reputation, cusotmers and patronage of the business. 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